Our
projects

YULLBE GO is a Free Roaming VR Attraction, enabling 50 guests per hour (theoretical capacity) to move through a virtual world in an 80 square meter room. The player’s hands and feet are tracked by specially developed hardware. As well as the attraction itself, we created the characters and storytelling for its content.

YULLBE PRO is a Free Roaming, Full Body Tracking VR attraction. Body, hands and feet are tracked to create a fully synchronous avatar in the virtual world. 40 guests per hour (theoretical capacity) can move freely through the virtual world in a 200-sqm room. As well as the attraction itself, we created the characters and storytelling for its content.

For 8-10 year old guests of Europa-Park, the novel series “Flying School of Adventurers” written by THiLO is the perfect fit! Created by MACK One together with publisher Coppenrath, the five available books match an exciting and adventurous story told within the universe of the Adventure Club of Europe, with new or upcoming attractions of the park.

MACK Magic developed the character Snorri as a key figure of the Rulantica storyworld and as the mascot for the waterpark of the same name. This six-armed octopus is probably the liveliest inhabitant of Rulantica: cheerful, mischievous, cunning – and sometimes cheeky. We have produced many stories, books, videos and radio plays around Snorri, who therefore in a short period of time became a beloved character for guests of all ages. There is even a dark ride at Europa-Park that was especially developed for Snorri.

In cooperation with Miniatur Wunderland Hamburg, one of Germanys most favorite tourist destinations, the team from MACK One created two special VR-Experiences for YULLBE PRO and YULLBE GO. Equipped with the VR gear, the guests can dive into the world of Miniatur Wunderland and experience a breathtaking journey through the miniature railway. 

To offer these experiences to their guests, Miniatur Wunderland opened its own YULLBE location in Hamburg. We’re really proud, that we made this unique collaboration between Europa-Park and Miniatur Wunderland happen and are pleased about the reactions of the customers every day!

At Europa-Park, the all-time favorite dark ride ‘Pirates in Batavia’ has re-opened after just two years of planning and construction. The team did a marvelous job and we are all so proud of the result. Like for many of our guests, this water boat ride represents our childhood, and working on something so personal and emotional has been a pleasure.

Our team, which put a lot of work, heart and soul into this project, is very proud of the publishers pick renaissance award for PIRATES IN BATAVIA!

For 45 years now, Europa-Park has been putting a smile on the face of its guests day after day. Ed, Edda and their friends have been there from the beginning. The ambassadors of the park are the most traditional brand in our portfolio and stand like nothing else for the magic of this unique park. Whether in the parade, the 4D cinema or the JUNIOR CLUB studios: Where Ed and Edda are, children’s eyes light up.

At Europa-Park, we designed a totally new ride adventure in the French themed area.

Around the dark-ride coaster visitors will now be greeted by a true-to-life replica of ”Moulin Rouge” evoking the times of the Belle Epoque. Guests will wonder through a waiting area with detailed decorations of ”Moulin Rouge” and Paris before embarking on a ride through illuminated Paris with the trains of Eurosat – CanCan Coaster. Visitors can experience the rich culture and history of the neighbouring country in a completely new way.

MOULIN ROUGE ® is a registered trademark of MOULIN ROUGE AG.

For Land of Legends, one of the best-known and most successful Theme Parks in Turkey, we developed a Design Concept for a MACK Rides Splash Battle, which fits perfectly into their existing surrounding. In close collaboration with their team, we delivered a functional masterplan and great designs suitable to the storyline. Thus, with Watermania we created a one of a kind attraction, ready to wow the guests of Land of Legends.

We created the award-winning, seasonal stand-alone event „Horror Nights – Traumatica“ in proximity to Europa-Park. Drawing on our profound world-building experience, we created the complete post-apocalyptic story world of Traumatica, with unique characters, complex story lines and a variety of detailed settings. Playing with elements of horror and post-apocalyptic genres, we designed a totally new, fully immersive and thoroughly frightening experience for our thrill seeking, adult guests.

For many years, Europa-Park has been hosting the annual Horror Nights. Since 2017, MACK One has been telling the story of Traumatica, a post-apocalyptic world inhabited by vampires, werewolves and some survivors. The focus of the immersive event is the visitor. The extensive story world of Traumatica got expanded in 2018 with the character „Myra Moon Mistress“, a powerful goddess. You are able to experience her not only at the event, but also in a comic published by MackMedia.

Leon and Sophie’s grandma has a special secret: She breeds real dinosaurs! We tell Madame Freudenreich’s stories in different formats: Picture books, radio plays and a dark ride at Europa-Park including a store, which inspires with lovingly designed scenes, a great story and beautiful music.

Rulantica is a mystical Nordic island full of fantastic creatures such as mermen, kelpies, trolls and goblins. It is said that in a grotto there is even the source of life. The historical world was not only the basis of the gigantic indoor water world of the same name, which opened in Rust next to Europa-Park in 2019, but is also told in a novel series licensed by the Coppenrath publishing house.

Rulantica is the immersive storyworld developed by MACK One in close connection to the water world next to Europa-Park known by the same name. Three novels for the age group of 10-12 have been published with author Michaela Hanauer and Coppenrath publishing house, telling the dangerous story of Mats and Finja who have to free the island of Rulantica. www.rulantica-roman.de

We designed the entire Flying Theatre attraction Voletarium at Europa-Park. MACK One was responsible for the underlying storytelling, the exterior and interior design, and was involved in the production of the flying-film itself. With sketches, detailed designs, 3D renderings and technical planning, the foundation was laid to bring the story of the brothers Eulenstein and the first flight in the history of mankind to life.

This traditional theme park based in East Germany wanted a concept for a redesign for their complete park. The basic, generic concept around prehistoric dinosaurs was supposed to be elevated into something unique, in order to appeal to the whole family. In compliance with the client’s requirements for more attractions, design and appeal, we assessed which new attractions would be most fitting and what would be the best way for the guests to discover the park anew. With our profound experience and unique skills, we helped our client to get their park to a new exciting level.

Snorri Snorkling VR is a new and unique VR underwater experience created by MACK One. We developed the special hardware together with VR Coaster and used the MACK Magic IP to tell a great story about Snorri and his friends. The first installation of this new product opened in 2021 at Rulantica, the water world next to Europa-Park.

The idea of bringing Europa-Park to the cinemas has been around for a long time and has finally become reality with the collaboration of Pantaleon Films GmbH and Warner Bros. Film Productions Germany in cooperation with 2112 PICTURES, a MACK One label. We are very pleased that our managing director Michael Mack was allowed to participate as co-producer.